An ASMP Workshop

Contemporary Answers for Working in the New Economy

This event has passed. Its description is archived below.

The photography business has never been rougher, but it is still possible to make a living in it. In this workshop, two successful photographers, Bill Cramer and Gail Mooney, will tell you how they are doing it — and how you can, too.

Schedule and Topics

8 AM	Doors Open and Coffee Served
8:30 AM to 10:00 AM	Business of Video with Gail Mooney
	Break
10:30 AM to Noon	Pricing and Negotiating with Bill Cramer
	Lunch
1:00 PM to 2:30 PM	Branding and Marketing with Bill Cramer
	Break
3:00 PM to 4:30 PM	Social Media — Building your Audience, Crowd Funding and Distribution with Gail Mooney

Portfolio Reviews

After the program, join in on casual portfolio reviews. All attendees are welcome to stay, listen and learn. Bring your still or motion work, in print or on your laptop or iPad. Bill and Gail will review as many portfolios as time permits.

Speakers

Bill Cramer is founder and CEO of Wonderful Machine, a curated directory of high-quality photographers that meets the needs of commercial clients worldwide. He is also an accomplished photographer in his own right, specializing in environmental portraiture for a wide range of corporate, editorial and advertising clients, including Forbes, BBDO, Comcast and Accenture.After graduating from Penn State in 1985, Bill began his career as a photojournalist, stringing for the Associated Press and The New York Times. He assisted many prominent photographers, including a year with fashion photographer Steven Meisel. Over time, his interests grew to include portraiture, where he now concentrates his efforts. He has received a number of industry awards, and has been included in Communication Arts Photography Annual three times.In 2007, seeing an opportunity to build a better mouse trap, Bill created Wonderful Machine as a "source book on steroids," in addition to providing clients with an eclectic selection of photographers from around the world. His website is http://www.billcramer.com/.

Gail Mooney is co partner of Kelly/Mooney Productions, a visual communications company based in the NYC metro area. Gail has over 30 years of experience, shooting for international magazines, major corporations, and institutions. Her clients have included: National Geographic, Smithsonian, Travel & Leisure, AT&T, American Express, and KPMG. In 1999 Gail began producing and shooting video projects. Since then, her company has become fully integrated with motion. Gail's true passion is to use her craft, be it via still imagery or motion, to create awareness and effect change. Her first feature length documentary, Opening Our Eyes, was a joint project with her daughter Erin Kelly. They circled the globe seeking ordinary people who are making our world a better place, one person at a time. Gail is 1st VP on the National Board of ASMP and chairs the Motion/Video Committee. Gail also serves on the Advisory Board of YPA (Young Photographers Alliance) as well as on the Photographer Advisory Board of Brooks Institute, her alma mater. Learn more about Gail and her projects on her popular blog "Journeys of a Hybrid".